Semrush
All-in-one marketing suite - keyword research, competitor analysis, now with AI.
The full instrument panel. Expensive, and the only tool here that answers competitive questions properly.
Wrong forSolo sites, where the price cannot be justified.
- Best for
- Full-stack SEO and competitive research
- Pricing
- Free trial · from $140/mo
Verified facts
- Free tier
- No true perpetual free tier for real use, only a limited free account with capped daily searches (exact caps not published) plus a separate 7-day free trial of paid plans requiring a credit card, auto-billing after
- Entry paid plan
- Pro plan, $139.95/mo (or $117.33/mo billed annually), 5 projects, 500 keywords tracked daily, 10,000 results per report, 100,000 pages audited per month
- Bills in
- Billed per account/subscription tier, not per seat by default; additional team members cost extra as a per-user add-on starting at $45/month
Verified · source: www.semrush.com
HTTP 200, real server-rendered HTML (307KB) with plan tier text (e.g. 'Pro', trial CTA 'Try for free') and price figures (e.g. '$0' for the trial tier) present in the raw markup; Page names multiple paid plan tiers with associated pricing copy embedded directly in the HTML, not requiring JS execution to read. 2026-08-19 facts pass (direct fetch, cross-checked against demandsage.com and 13 secondary trackers): Semrush now runs two overlapping plan families, legacy 'SEO Classic' (Pro/Guru/Business, cheapest at $139.95/mo) and a newer 'Semrush One' bundle (Starter $199/Pro+ $299/Advanced $549); the cheaper legacy Pro plan is used as entryPaid since it is the actual lowest paid entry point.
Head to head
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What it's actually used for
- Keyword and competitor research in one suite
- Tracks your rankings against rivals daily
- Site audit surfaces technical SEO problems
- AI features cover content briefs and rewrites
- A limited free account exists with capped daily lookups, separate from the 7-day paid trial, useful for the occasional one-off check
We earn nothing from this link. We are not in this tool's affiliate program.
