Marketing & SEO
Clay
Enriches a prospect list from 100+ sources, then writes the outreach.
Our ruling
The strongest outbound tool there is, and priced accordingly. Below a real sales motion it is overkill.
Wrong forAnyone sending fewer than a few hundred emails a month.
- Best for
- Research-heavy outbound at scale
- Pricing
- Free · from $149/mo
What it's actually used for
- Waterfall enrichment tries source after source until a field is filled
- Agents research each prospect before the message is drafted
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