Clay
Enriches a prospect list from 100+ sources, then writes the outreach.
The strongest outbound tool there is, and priced accordingly. Below a real sales motion it is overkill.
Wrong forAnyone sending fewer than a few hundred emails a month.
- Best for
- Research-heavy outbound at scale
- Pricing
- Free · from $167/mo
Verified facts
- Free tier
- Free (500 actions/mo, 100 data credits/mo)
- Entry paid plan
- $167/mo (Launch, 15,000 actions/mo)
- Bills in
- Data credits from $0.05 each, actions under $0.01 each
Verified · source: www.clay.com
Real server-rendered HTML with plan names and price figures embedded in the markup: Free ($0, 500 actions/mo, 100 data credits/mo), Launch ($167/mo starting, 15,000 actions/mo), Growth ($446/mo starting, 40,000 actions/mo), Enterprise (custom); Explains the usage-based model directly in page copy: data credits start at $0.05 each, actions cost less than $0.01 each, both readable without JS execution. Top-line pricing field corrected from a stale $149/mo to the $167/mo Launch starting price actually found in the markup.
Head to head
What it's actually used for
- Waterfall enrichment tries source after source until a field is filled
- Agents research each prospect before the message is drafted
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