Marketing & SEO
Ahrefs
The most trusted backlink and keyword index, now with AI on top.
Our ruling
You are paying for the index, not the interface. On link data nothing else is as trustworthy.
Wrong forAnyone who only needs on-page guidance.
- Best for
- Backlink and competitor data you can rely on
- Pricing
- Free tools · from $129/mo
Verified facts
- Free tier
- Ahrefs Webmaster Tools: limited to data about your own verified site, not general SEO research; no full free version of the paid toolset
- Entry paid plan
- Lite plan, $129/mo: 5 projects, 750 tracked keywords, 5 tracked AI prompts, 100,000 crawl credits/month, 1 user seat (extra seats $40/mo each), 6 months historical data
- Bills in
- Metered 'credits' (crawl credits for Site Audit, report/usage credits for lookups), layered with hard caps on projects, tracked keywords and user seats per plan
Verified · source: ahrefs.com
2026-08-19 facts pass, direct vendor fetch, corroborated by 4+ secondary trackers. A cheaper 'Starter' tier at $29/mo also appears on the vendor page but its usage caps were not resolvable from the fetch, so 'Lite' ($129/mo, fully documented caps) is used as entryPaid; Starter's existence and exact caps remain unverified.
Head to head
What it's actually used for
- The backlink index remains the most complete in the industry
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