Directory / By profession / Marketers
Best AI tools for marketers
Much of a marketer's week is the same idea produced in ten formats: the article, the email, the ad variants, the social sizes. The rest is research into what competitors rank and spend on. AI is strongest at the format multiplication and the research, and weakest at deciding what the campaign should say.
- 01 Keyword and competitor research: Semrush
- 02 Optimising articles to rank: Surfer SEO
- 03 Finished social and ad creative: Canva
- 04 Keeping a team in one brand voice: Jasper
- 05 UGC-style video ads: HeyGen
- 06 Connecting the marketing stack: Zapier
Keyword and competitor research
Semrush
Free trial · from $140/mo
Keyword research, daily rank tracking against rivals and site audits in one suite, and the tool in this catalog that answers competitive questions properly. Pro is $139.95/mo ($117.33/mo billed annually), and its own listing says solo sites cannot justify that.
- Free tier
- No true perpetual free tier for real use, only a limited free account with capped daily searches (exact caps not published) plus a separate 7-day free trial of paid plans requiring a credit card, auto-billing after
Optimising articles to rank
Surfer SEO
From $49/mo (annual) / $59/mo (monthly)
Scores a draft live against the current top 10 results and shows what the ranking pages cover that yours does not. The entry plan is $49/mo billed annually for 120 documents, with no free tier or trial, so it pays off only if you publish more than a handful of articles a month.
- Free tier
- None (no free tier or free trial)
Finished social and ad creative
Canva
Free · Pro from $15/mo
Hands back correctly sized posts and flyers, keeps teammates on your fonts and colours with a brand kit, and bulk create renders one design against a spreadsheet of data for ad variants. The free plan's AI credits are capped monthly; Pro is reported at $15 to $18/mo.
- Free tier
- Free forever: 5GB storage, unlimited folders, templates/elements, real-time collaboration; capped monthly Magic Studio AI credit pool (reported figures conflict, roughly 50 to 220/mo), resets monthly and does not roll over
Keeping a team in one brand voice
Jasper
From $59/mo (billed annually)
You are paying for brand-voice enforcement across several writers, and campaign mode ties blogs, ads and emails to one brief. Pro is $59/mo billed annually for one seat and three brand voices, with a 7-day trial and no free tier. A solo marketer should skip it: a $20 assistant matches the raw writing.
- Free tier
- 7-day free trial (no permanent free tier)
UGC-style video ads
HeyGen
Free · from $29/mo
Clone yourself once and publish talking videos by typing, produce UGC-style ads for paid social at scale, and translate existing videos while keeping your voice. Paid plans start at $29/mo ($24/mo billed annually).
- Free tier
- Free plan listed at $0/mo; the pricing page publishes no usage quota for it
Connecting the marketing stack
Zapier
Free · from $19.99/mo (billed annually)
Moves leads and data between 7,000+ apps without code, so a form fill can reach the CRM, the email tool and a Slack channel at once. The free plan covers 100 tasks a month with two-step workflows; paid starts at $19.99/mo billed annually.
- Free tier
- 100 tasks/mo, unlimited Zap workflows/Tables/Forms, two-step Zap workflows, basic AI (Agents/Chatbots/MCP) access
What you can skip
Clay is an outbound prospect-enrichment engine starting at $167/mo, and its listing marks it wrong for anyone sending fewer than a few hundred emails a month; it belongs to a sales motion, not a content one. Clay profile.
Head-to-heads between these picks
Other professions
Some outbound links are affiliate links, marked sponsored. Several tools on this page pay us nothing. Affiliate status never decides what is picked or the order it appears in.