Directory / AI for a task / Social video ads
The best AI to make video ads for social media
HeyGen, for UGC-style ads at scale: clone yourself once, then publish talking-head ads by typing a script, in other languages too. Paid plans start at $29/mo. For stylised product and motion clips rather than a face, Higgsfield's unlimited tiers let you test fifty variants instead of rationing credits.
- 01 HeyGen: UGC-style avatar videos and video translation
- 02 Higgsfield: High-volume stylised social video on a flat fee
- 03 Pika: Short novelty effects for social
Top pick
HeyGen
Free · from $29/mo
Built for UGC-style ads on paid social: a cloned avatar reads each variant, and translation keeps your own voice. Free plan listed at $0/mo with no published quota; paid from $29/mo.
- Free tier
- Free plan listed at $0/mo; the pricing page publishes no usage quota for it
- Entry plan
- $29/mo
Pick 02
Higgsfield
Free · from $15/mo
Named camera and motion presets instead of prompt guesswork, and unlimited generation on selected models, which changes the economics of testing many ad variants. From $15/mo; the free tier is watermarked.
- Free tier
- Roughly 10 credits/day (about 300/month, but only 1-2 usable video generations at typical costs), watermarked, restricted/limited model access, resolution reported around 720p/5-second clips
- Entry plan
- Starter, $15-19/month depending on source (no annual discount reported), roughly 200-270 credits/month, restricted model set (no Veo 3 access)
Pick 03
Pika
Free · from $8/mo
Effect presets that produce recognisable social formats in one click. Fast and fun rather than expensive-looking. Standard is $8/mo billed annually with commercial use; free output is watermarked and non-commercial.
- Free tier
- 80 monthly credits, Pika 2.5 capped at 480p, watermarked downloads, no commercial use
- Entry plan
- Standard, $8/month billed annually ($10/month billed monthly), 700 credits/month, all resolutions, watermark-free, commercial use allowed
Skip if
Skip Pika for a brand that has to look premium: it is built for the feed, not the edit suite.
The free option
Pika's free plan gives 80 credits a month at 480p, watermarked and non-commercial: enough to test formats, not to run ads. Pika profile.
Prices side by side
| Tool | Free plan | Pricing |
|---|---|---|
| HeyGen | Yes | Free · from $29/mo |
| Higgsfield | Yes | Free · from $15/mo |
| Pika | Yes | Free · from $8/mo |
Is there a free AI to make video ads for social media?
Pika's free plan gives 80 credits a month at 480p, watermarked and non-commercial: enough to test formats, not to run ads.
When is HeyGen the wrong choice?
Large training libraries, where Synthesia’s workflow scales better.
Deciding between these
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